Becoming an organization loved for its branding
2022年8月22日(月)、公益社団法人東京青年会議所は、多くのご協賛、各種団体からのご協力を賜り、東京ミッドタウン日比谷 6F BASEQ QHALL1+2（東京都千代田区有楽町1-1-2）にて8月例会「ブランディングで愛される組織へ」を開催いたしました。
"Engagement" is the attitude that employees want to contribute to the organization.
In recent years, Japan's "engagement" has been on a downward trend, and is at a low level even among major countries in the world.A decline in engagement causes a loss of attachment and a sense of belonging to the organization, causes a decline in motivation for activities, and eventually affects productivity.
How can we become a highly engaged organization?
What are the specific methods for creating a highly engaged organization?
It became the content that can answer such a question.
ハ イ ラ イ ト
purpose explanation
Mr. Sugawara, the vice chairman of the committee, explained how the meeting was held and what he learned from the lectures.
Part XNUMX | What is a brand?
Mr. Yoichiro Mitsui | President, MITAI Co., Ltd.
Part Two|➀Specific techniques for inner branding at WeWorkJapan
Mr. Takehiro Ariga | WeWork Japan LLC
Part Two|➁Specific method of inner branding in Hidamari Group
Mr. Yusuke Niwa | President, Hidamari Group (Visionary Co., Ltd.)
Part XNUMX｜Branding Introduction Seminar
Mr. Yoshinori Sekino｜Imagina Co., Ltd. President and CEO
Part XNUMX | Branding Strategy Office Activity Report
The activities of the Branding Strategy Office in 2022 were reported by Mr. Akahoya, the chairperson in charge.
Overview
■ Business name
2022 August monthly meeting "Toward an organization loved by branding"
■ Date and time
Monday, August 2022, 08 22:19-00:21
■ Location
Tokyo Midtown Hibiya (1-1-2 Yurakucho, Chiyoda-ku, Tokyo)
BASEQ (QHALL1+2, Kitchen, STUDIO)
■Speakers/panelist:
〇Mr. Yoichiro Mitsui｜President and CEO of MITAI Co., Ltd.
〇 Mr. Takehiro Ariga | WeWork Japan LLC
〇Yusuke Niwa | President and CEO of Hidamari Group (Visionary Co., Ltd.)
〇 Yoshinori Sekino｜Imagina Co., Ltd. President and CEO
■ Organizer / Supervisor
Organizer: Junior Chamber of Tokyo
Supervisor: Junior Chamber International Tokyo Branding Strategy Office
■Cooperation enterprise
Mitsui Fudosan Building Management Co., Ltd.
Reiwa Solutions Co., Ltd.
We Work Japan LLC
■Sponsors
Kaonavi Co., Ltd.
Stamen Co., Ltd.
Reiwa Solutions Co., Ltd.
HB Tokyo Itabashi Co., Ltd.
IL Batticuore
F-Tech Co., Ltd.
Ikashiai Tai Co., Ltd.
Hagiwara Printing Co., Ltd.
Hirari Industry Co., Ltd.
Kondo administrative scrivener office
Around the way Co., Ltd.
Lofty Co., Ltd.
Sphere Links Co., Ltd.
Shinichi Takeyama