“Public relations squad, start moving! Expand awareness through effective communication.”
The Tokyo Youth Chamber of Commerce will be accepting applications from 2023:11 on Wednesday, November 22, 18 at THEATER G-ROSSO (Geopolis, 00-1-3 Koraku, Bukyo-ku, Tokyo) At the November regular meeting, “Public Relations Squadron, get moving! Expand awareness through effective communication” was held.
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Part One
Starting with a popular dance performance on TikTok by Sanwa Kotsu Co., Ltd., which has doubled the number of new graduate hires due to its public relations efforts, Representative Director Eiichi Yoshikawa will share information on Sanwa Kotsu Co., Ltd.'s case studies and achievements. They learned the importance of continuing public relations, and talked about how continued public relations can produce unexpected effects and lead to increased awareness.
Part Two
Mr. Rafael, who is a YouTuber with 170 million subscribers and also has the face of a businessman, will share his knowledge that participants will find helpful from the detailed public relations strategies and performances that go on behind the scenes of SNS transmissions. I did.
The third part
We held a buzz session led by instructors on the theme of "What is a public relations strategy?" He talked about what small business owners, local governments, NPOs, etc. should start doing in order to increase awareness through effective public relations.
Part 4
The Public Relations Strategy Committee's annual promotion report examines the effectiveness of SNS tools. They also announced that ``it takes time to get the effects of public relations'', ``results can come from unexpected things'', and ``it is important to continue public relations through trial and error''. did.
Overview
| Business name | August regular meeting “Public relations squad, start moving! Expand awareness through effective communication.” |
| Time & Date | Wednesday, November 2023, 11 22:19-00:21 |
| Venue | THEATER G-ROSSO(Theater G Rosso) Geopolis, 1-3-61 Koraku, Bukyo-ku, Tokyo |
| time schedule | 18:00~ Doors open and member registration begins 18:53~ Mid- to long-term vision movie/annual promotion video 7 minutes (live streaming starts) 19:00~ Opening 19:01~ Purpose explanation 19:03~ Opening act 19:08~ Keynote Speech 1 Eiichi Yoshikawa | Representative Director, Sanwa Kotsu Co., Ltd. 19:48~ Speaker introduction 19:53~ Buzz session 20:08~ Public relations strategy committee results report 20:23~ Work (communication by participants) “#The Youth Chamber is not outdated” 20:30~ Survey information/X (formerly Twitter) trend confirmation 21:00~ Closing/Online streaming ends |
| Entry fee | Free |
| Speakers/panelist: | Eiichi Yoshikawa | Representative Director, Sanwa Kotsu Co., Ltd. Raphael | YouTuber/Businessman |
| Sponsorship | Public Interest Incorporated Association Law Person Tokyo Year Conference Center |
| Supervisor | Tokyo Youth Chamber Public Interest Incorporated Association JCI Tokyo Brand Improvement Office |
| Sponsorship | Ministry of Economy, Trade and Industry |
| Sponsor | BAT Japan Tax accountant corporation UNNAMEDSERVICE PSU Co., Ltd. CARTA MARKETING FIRM Co., Ltd. INFLUENCER BANK Co., Ltd. OOOP Co., Ltd. Cell Promote Co., Ltd. EMOLVA Co., Ltd. Rerecess Co., Ltd. Forcepromote Co., Ltd. Katsurakai Hugmus Co., Ltd. |